Aman Tripathi

Aman Tripathi The Indian automotive market is undergoing rapid evolution, fueled by urbanization, rising incomes, and an expanding middle class. This dynamic sector encompasses a wide range of vehicles, from two-wheelers to passenger cars. A noticeable shift is underway, as many two-wheeler owners aspire to upgrade for improved comfort, safety, and status. Simultaneously, India's automotive industry is experiencing a seismic shift with electric vehicles (EVs) at the forefront. As global concerns regarding climate change and environmental degradation intensify, EVs are becoming crucial for sustainable mobility. India is emerging as a key player in this global transition, leveraging its unique set of challenges and opportunities. This combined transition, with the rise of EVs, is reshaping the industry and influencing both manufacturing trends and marketing strategies. Automakers are strategically targeting this evolving customer base, aided by government initiatives like the "M...

Aman Tripathi The automotive industry isn't just changing; it's undergoing a seismic transformation. If you're like me, someone who's always loved the smell of gasoline and the rumble of a well-tuned engine, it can feel a little jarring. We're not just moving from petrol to battery; we're moving from a hardware-defined industry to the era of the Software-Defined Vehicle (SDV). And that shift changes everything. It’s no longer about the biggest engine or the most refined chassis. The new battleground for the automotive industry transformation has moved to silicon chips, lines of code, and subscription models. Here’s my take on the two massive waves crashing over the industry right now, and why the legacy players are in a footrace for their lives. The EV Market Reality Check: Beyond the Electric Motor The initial push for Electric Vehicles (EVs) was purely about being "green." Now, the narrative has matured, and the Electrification Reality Check is a lot...